Lydia KM Shares Career Journey and Insights on Authentic Content

Kenyan content creator and former talk show host, Lydia KM, has shared insights into her academic background, media journey, and the lessons that have shaped her career. Born in Kenya and raised in the United Kingdom, she later returned to Nairobi in 2016, transitioning from broadcast media to digital content creation and commercial modelling.

Lydia holds a law degree from the University of Essex and a postgraduate qualification in international commercial law from the University of Birmingham. She says she enjoyed competition and company law, which influenced her postgraduate focus, but found criminal law “gruesome” and difficult to pursue.

Reflecting on her university experience, Lydia describes campus life as enjoyable but initially overwhelming, noting the new independence that came with living away from home. She did not work during school terms, following her mother’s instruction to prioritise academics. However, she took up summer jobs in Bristol, including waitressing, call centre work, and cleaning.

Speaking to young women aspiring to join the digital space, Lydia emphasised discipline, consistency and authenticity. She noted that although content creation may appear glamorous, it demands significant effort and intentionality.

She advises creators to develop a brand grounded in personal values, adding that respecting one’s platform is essential when working with brands and collaborators. According to her, common mistakes among new creators include underestimating the workload, imitating others, and lacking patience.

Lydia also advocates for mental health awareness, stating that stigma continues to hinder open discussions in Kenya. Her goal is to normalise conversations around wellbeing and encourage people to seek support.

She shared that the TMI Podcast emerged from her friendship with Murugi Munyi. After testing their chemistry through a live session, the two developed the concept during a casual meetup, eventually launching what has become a widely followed platform.

Looking back, Lydia says she would advise her younger self to take academics more seriously, hold on to meaningful friendships, and embrace confidence. She encourages young people to strike a balance between enjoyment and intentional work, as well as financial discipline, noting that early adulthood is a critical period for building future success.