John Mahama's new term offers a chance to transform Ghana’s tourism

Ghana’s tourism sector holds immense potential for economic growth and cultural promotion, yet it demands decisive action and strategic planning. With a clear victory—garnering over 56% of votes and a two-thirds majority in Parliament—John Dramani Mahama has a renewed opportunity to lead transformational change. As he takes office on January 7, 2025, tourism must become a priority, aiming for 2.5 million annual visitors and fostering a national tourism-driven mindset.

Here are six strategic pillars Mahama’s administration should focus on to position Ghana as a premier tourism destination:

1. Combat Galamsey to Revive Ecotourism

Illegal mining, or galamsey, has damaged Ghana’s environment, polluting rivers and destroying wildlife habitats. To attract eco-conscious travelers, Mahama must enforce strict anti-galamsey laws and rehabilitate affected areas. Iconic sites like Mole National Park, Kakum Canopy Walkway, and Volta Region’s waterfalls need protection to secure sustainable income for local communities.

2. Establish a National Carrier and Aviation Hub

Tourism thrives on accessibility, and Ghana needs a strong national airline to transform Kotoka International Airport into West Africa’s leading aviation hub. Drawing lessons from Togo’s Lomé hub, Mahama can connect Ghana to global markets through investments in airport infrastructure and regional airline partnerships.

3. Simplify Ghana’s Visa Process

A streamlined visa regime is essential to boost Ghana’s appeal. Inspired by nations like Rwanda and Seychelles, Mahama could implement electronic travel authorizations (ETA) and abolish visa requirements for most countries. Non-ECOWAS travelers could pay a small ETA fee, making Ghana more welcoming while generating revenue.

4. Position Ghana as a MICE Hub

The Meetings, Incentives, Conferences, and Exhibitions (MICE) sector can diversify Ghana’s economy. Building a world-class convention center and marketing Ghana to international organizations such as the African Union and United Nations would make the country a go-to destination for global events.

5. Empower Communities Through Tourism

For sustainable tourism, local communities must play an active role. Initiatives like cooperative management of heritage sites, community-based tourism projects, and fair revenue-sharing systems can encourage preservation and cultural promotion while enriching the visitor experience.

6. Leverage the ‘Year of Return’ Legacy

The Year of Return connected Ghana to the African diaspora, creating cultural and economic benefits. Mahama should expand these programs beyond December, promoting Ghana as a year-round destination for diaspora engagement through festivals, heritage sites, and cultural experiences.

A Bright Future for Ghana’s Tourism

Tourism can reshape Ghana’s economy, create jobs, and enhance its global image. By tackling environmental challenges, investing in infrastructure, reforming visa policies, empowering communities, and building on the Year of Return, Mahama’s administration can elevate Ghana into Africa’s tourism elite.

The next four years are a golden opportunity for Ghana’s tourism renaissance—let the journey begin.