Rwandan singer Bruce Melodie has officially launched an international media tour aimed at promoting his new single “Pom Pom”, a collaboration with Tanzanian artist Diamond Platnumz and Nigerian singer Joel Brown.

The tour began on Thursday night, January 22, 2026, when the artist departed from Kigali International Airport for Nairobi, Kenya. He is accompanied by his management team from 1:55 AM Ltd, which oversees his music operations.

According to the artist, the media tour is designed to increase the visibility of “Pom Pom” across key markets. After Kenya, the tour is expected to continue in Uganda, Tanzania, the United Kingdom, Belgium, and other selected countries. A live performance in Belgium is scheduled for March 7, 2026.

Speaking before his departure, Bruce Melodie described “Pom Pom” as a major project that required extensive preparation before launching promotional activities. He added that the tour aligns with his broader goal of expanding his presence in East Africa and the European music market.

The singer also revealed plans to release additional new music in the coming weeks, noting that several projects have already been completed. In addition, he confirmed ongoing discussions with fellow Rwandan artist The Ben regarding a series of joint concerts expected to take place across Rwanda.

Bruce Melodie’s international outreach reflects continued efforts by Rwandan artists to position local music on the global stage.

Source: Inyarwanda.com