Brite Benson is back in Nigeria with more than just new music. The American-Nigerian artist has officially released his latest EP, Art of Bloweon, and is kicking off an ambitious nationwide tour to bring the project directly to fans.

According to The Nation, Benson recently arrived from the United States ahead of the tour, which is expected to cover at least 20 states across Nigeria. The campaign also includes the Federal Capital Territory, Imo State and Enugu State, where the singer plans to meet fans through live performances and surprise appearances.

The Art of Bloweon EP features six songs: Soro, Melani, Location, Hello, Sinachi, and Gen-Z Fuji. Early listeners have responded positively to the project, with several entertainment personalities sharing their favourite tracks before the official release.

Comedian Efe Warri Boy singled out Location and Soro as standout songs from the project. Music podcaster DayGenius described Hello as a song with strong potential, while music executive Dammy KOV praised the EP as a project capable of making a lasting impact.

Beyond the music, Benson is taking a hands-on approach to promoting the release. He is joining social media influencer and comedian Mr. Sabinus for a back-to-school tour designed to connect with young audiences while introducing the new record across different parts of the country.

The tour reflects a growing trend among African artists who are using live fan engagement alongside digital promotion to build stronger connections with listeners. Rather than relying only on streaming platforms, Benson is taking his music directly to communities across Nigeria.

With Art of Bloweon now available, Brite Benson begins what could become one of his biggest promotional campaigns yet, combining new music, live performances and fan experiences as he continues to expand his presence in Nigeria's music scene.