“Sweet Guluva Once Said” Meme Breaks the Internet with Drama and Laughter

The phrase “ Sweet Guluva once said…” has exploded across South African social media, turning everyday shade, reality show drama, and fake wisdom into pure meme gold. Whether it’s Big Brother Mzansi fans, Durban party promoters, or just bored meme lovers and everyone is using the phrase to throw shots, sound deep, or just make people laugh.

So… who is Sweet Guluva? And what did he really say? Let’s break it down.

What Is the “Sweet Guluva Once Said” Meme?

The meme started as a playful joke: people would quote something random, sarcastic, or emotional and claim it was from a wise figure named Sweet Guluva. Now, it’s being used everywhere, even to start online wars between fans from Zambia and South Africa, or to mock event marketing around the Durban Music Fest.

One user posted:

None of these are real quotes. But that’s the whole joke.

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Why It Went Viral

This trend hit hard for a few simple reasons:

• It’s remixable: Anyone can make up a quote and say Guluva said it.

• It fits every mood: Shade, love, pride, nonsense all work.

• It blends pop culture and fandoms: Especially around shows like Big Brother Mzansi, where Sweet and Ashley had massive support bases.

  
  

It also collided with Durban’s sold-out music events, influencer drama, and even fake quote cards. The timing was perfect.

Who Is Sweet Guluva, Really?

While the internet turned him into a meme machine, Sweet Guluva is actually a real person  and a champion.

After winning the show, Sweet Guluva became a fan favorite for his calm energy, sense of humor, and humble background. The Nquthu Municipality even threw him a big homecoming party at Nquthu Stadium to celebrate his win.

“I am a bubbly human and very open-minded. I am a person of value and respect,” he said in his BBMzansi interview.

And now? The internet has crowned him the king of fake deep quotes

🎭 The Drama Behind the Meme

Part of the fuel came from Big Brother Mzansi fans debating who deserved to win. Sweet was a fan favorite, and supporters began creating powerful fake quotes to defend him or drag his rivals.

Meanwhile, shady marketing around Durban Music Fest made it worse. Some event posters claimed “90% sold out” or “80% gone” and fans used the Guluva format to mock those announcements too.

🗣 “Sweet Guluva once said: The ticket was never yours to begin with.”

You get the idea.

At its heart, this trend isn’t just for laughs. It reflects:

• How SA Twitter creates its own stars and legends

• How fans use humor to express real opinions

• And how Black Twitter blends wisdom, sarcasm, and power in just one line

Even people who’ve never watched Big Brother are now posting Guluva quotes like he’s some kind of township philosopher or Zulu Confucius

Whether it started as a joke or fan love, “Sweet Guluva once said…” is now more than a meme. It’s a moment. A mood. A digital diary of the internet’s wildest thoughts dressed as wisdom.

And the best part? Sweet Guluva never actually said any of it.