Kenkubii Urges Emerging Artistes to Rethink Record Label Deals

Ghanaian singer and songwriter Kenkubii has advised emerging artistes to exercise caution before entering record label agreements, urging them to consider independent career paths that protect their creative control and long-term interests.

According to him, many record label contracts are structured to benefit the labels rather than the artistes, often limiting musicians’ freedom while exploiting their creative output. He cited the recent situation involving rapper Kwesi Arthur as an example of how such arrangements can negatively affect artistes over time.

Speaking in an interview with Graphic Showbiz on Tuesday, February 3, Kenkubii stressed the importance of patience, self-development and industry knowledge, particularly for artistes who are still establishing themselves.

He said building an independent career allows artistes to gain experience and leverage, reducing the risk of exploitation when engaging with record labels in the future.

Kenkubii also noted that Ghana’s current music ecosystem provides viable alternatives for artistes to grow without signing restrictive contracts. He pointed to digital distribution platforms as tools that enable musicians to build audiences independently before considering label partnerships.

The singer further criticised industry bodies such as GHAMRO and MUSIGA, questioning their effectiveness in protecting artistes’ interests. He described their responses to industry disputes as largely reactive rather than proactive.

For artistes already signed to record labels, Kenkubii advised against public confrontations, recommending legal or mediated solutions instead. He emphasised the importance of transparency and proper legal representation, especially when dealing with issues such as exclusivity, advances, recoupment and ownership rights.

He concluded by highlighting ignorance as one of the biggest threats facing artistes, calling for greater education and mentorship within the music industry.

Source: Graphic Showbiz /