FC Barcelona Partners with DR Congo to Empower Culture and Sport

A Historic Alliance Between Africa and European Football Royalty

In a significant move that combines football, culture, and youth empowerment, FC Barcelona has announced a strategic four-year partnership with the Government of the Democratic Republic of the Congo (DRC). This groundbreaking agreement aims to position the DRC as a rising force in African sports development, while showcasing its rich cultural heritage to the world.

At the core of this partnership is a mutual mission: to promote peace, youth development, and multi-sport excellence across the DRC through the internationally admired Barça ecosystem.

R.D. Congo – Cœur d’Afrique”: A Symbol of Cultural Pride

As part of this deal, all of Barça's professional teams will wear the phrase "R.D. Congo – Cœur d’Afrique" (Heart of Africa) on the back of their training kits for the next four seasons (until 2028/29).

This symbolic gesture will shine a global spotlight on the DRC, reminding millions of fans and viewers of the country’s vibrant identity, resilience, and cultural richness every time the players step onto the pitch. As DR Congo continues to position itself as a rising ecotourism and cultural destination, this partnership with FC Barcelona gives its heritage the global stage it deserves.

Barça Academies Come to Congo: Youth Development at the Core

Through its global Barça Academies system, the club will launch a full program of sports activities, camps, and clinics across the DRC for children. These sessions will promote inclusive growth in Football, Basketball, Handball, Futsal, and Roller Hockey, ensuring Congolese youth benefit from world-class training from a young age.

Coach Training & Innovation via Barça Innovation Hub

For adult professionals, the partnership also includes Barça Innovation Hub (BIHUB) programs focused on:

• Advanced technical training

• Age-specific athlete development

• Sports science integration

• Joint organization of tournaments and clinics

These initiatives will equip Congolese coaches and sports professionals with tools and methodology from one of the world’s most successful sporting institutions, creating a long-term ripple effect in local sports ecosystems.

The House of DRC at Spotify Camp Nou

In one of the most unique cultural gestures ever by a football club, Espai Barça’s new Spotify Camp Nou will include a dedicated space called the “House of the DRC.”

• This immersive cultural exhibit will showcase:

• DR Congo’s artistic and cultural diversity

• Its sports history and untold stories

• Interactive installations celebrating Congolese heritage

By bringing the spirit of Congo to Catalonia, millions of global visitors will engage with the country’s traditions and potential, strengthening people-to-people ties beyond sport.

A Win for African Soft Power

This partnership marks a turning point not just for sports in Congo but for Africa’s growing role in global cultural diplomacy. With FC Barcelona’s international platform, this agreement shows how sport can be used to empower communities, promote peace, and share cultural identity on the world stage.

With the motto “Cœur d’Afrique” stitched on their backs and a continent's future in their vision, FC Barcelona and the DRC are rewriting what collaboration between Africa and Europe can look like. Not just sponsorship. Not just training. But true empowerment is rooted in culture, youth, and shared humanity.