Advertise With Us
Reach Africa. Connect With the Diaspora. Tell Your Story.
XTRAfrica helps brands, businesses and organizations connect with audiences across Africa, the African diaspora and international markets through digital advertising, branded storytelling and strategic media partnerships.
As a U.S.-based English-language African digital media platform, XTRAfrica covers news, business, investment, technology, culture, entertainment, travel, tourism and major developments shaping the continent.
Whether you are launching a product, entering a new African market, promoting a destination, recruiting talent, announcing an event or building greater visibility around your organization, we can develop a media campaign around your objectives.
Who We Work With
XTRAfrica welcomes advertising and media partnerships with businesses, startups, financial and technology companies, airlines, hotels and travel brands, tourism organizations, property developers, universities, event organizers, entertainment companies, consumer brands, NGOs, international organizations, public institutions, embassies and other organizations seeking relevant African and diaspora audiences.
All partnerships remain subject to XTRAfrica's advertising, editorial and brand-safety standards.
Advertising & Media Opportunities
Sponsored & Branded Content
Tell your story through professionally presented content published on XTRAfrica.
Campaigns may include company features, product or service stories, market-entry announcements, investment and business features, destination stories, startup profiles and other sponsored editorial formats.
Sponsored and branded content is clearly distinguished from independent editorial coverage.
Executive & Founder Interviews
Introduce the people behind your organization.
XTRAfrica can develop interviews and leadership features around founders, executives, entrepreneurs, investors, innovators and institutional leaders whose work is relevant to African and international audiences.
Display Advertising
Promote your organization through selected banner and display advertising placements across XTRAfrica digital properties.
Campaign availability and placement can be tailored according to campaign objectives, duration, creative format and audience requirements.
Social Media Amplification
Extend selected campaigns beyond the website through XTRAfrica's social media channels.
Social distribution can complement sponsored features, announcements, events, launches and larger media campaigns.
Press Releases & Announcements
Organizations may submit relevant press releases, corporate announcements, product launches, appointments, expansion news and other developments for consideration.
Paid publication does not guarantee editorial endorsement, and all material remains subject to review.
Travel, Tourism & Destination Campaigns
XTRAfrica works with airlines, hotels, tourism organizations, destinations and travel businesses seeking greater visibility among African, diaspora and international travelers.
Campaigns can combine destination storytelling, travel guides, aviation coverage, sponsored features, social distribution, display advertising and links to official booking or information channels.
Event Promotion
Promote conferences, exhibitions, festivals, summits, business forums, cultural events and industry gatherings.
Options can include event previews, registration campaigns, speaker or exhibitor features, social promotion, display advertising and post-event storytelling.
Recruitment & Opportunity Promotion
Organizations seeking African talent can work with XTRAfrica to promote graduate programmes, recruitment campaigns, scholarships, training programmes and other professional opportunities.
Institutional & Public-Interest Campaigns
XTRAfrica also works with institutions on transparent communication campaigns around tourism, investment, trade, education, culture, public initiatives, events and other public-interest information.
Institutional partnerships do not influence XTRAfrica's independent news coverage.
Why XTRAfrica?
African Focus. International Accessibility.
XTRAfrica combines deep interest in African developments with English-language publishing designed for wider international discovery.
Our content reaches readers across Africa while also serving diaspora communities and people internationally who follow African business, politics, culture, travel, investment and development.
Search + Social Distribution
XTRAfrica content is built for discovery across our website, search engines and social media platforms, allowing campaigns to reach audiences beyond a single publishing channel.
Storytelling, Not Just Advertising
We believe effective digital campaigns should do more than display a logo.
Where appropriate, we help partners explain what they are doing, why it matters and who should care, turning campaigns into useful stories that audiences can understand and engage with.
Build a Custom Campaign
Every organization has different communication objectives.
XTRAfrica can develop individual placements or broader campaigns combining branded content, interviews, social distribution, display advertising, event visibility and other digital formats.
Campaign scope and pricing depend on the format, duration, distribution requirements and level of production involved.
For larger partnerships, we can prepare a customized media proposal based on your objectives, target audience and campaign timeline.
Editorial Independence & Advertising Standards
Trust with our readers matters.
Advertising, sponsored content and commercial partnerships are appropriately identified and kept distinct from XTRAfrica's independent editorial decision-making.
All advertising and sponsored material is subject to review for accuracy, relevance, legality, audience suitability and compliance with applicable XTRAfrica policies.
We do not guarantee search rankings, investment outcomes, sales, applications, attendance or other commercial results.
Request Our Media Kit
Interested in advertising or building a media partnership with XTRAfrica?
Tell us about your organization, campaign objective, target audience, preferred markets, campaign timeline and the media formats you are considering.
Our team can recommend an appropriate campaign structure and provide relevant audience information, available placements and pricing.
Media Partnerships & Advertising\ partners@xtrafrica.com
General Enquiries\ info@xtrafrica.com
XTRAfrica Media Group, LLC
Africa, Our Story. Our Future.