Mastering the Game: A Career in Sports Management Explained

Sports management is a broad field involving planning, organizing, and managing activities and resources in the sports industry. This profession requires knowledge in marketing, business, advertising, finance, and legal matters. The main role of a sports manager is to help athletes and teams succeed by creating opportunities for competitions, improving their rankings, and securing funding.

History of Sports Management

Sports management began in the USA in the mid-20th century as the sports industry grew. It reached Russia in the late 1990s, where managers started playing key roles in promoting and managing sports like football and hockey.

Responsibilities of a Sports Manager

A sports manager works in five key areas:

1. Planning: Developing strategies, event concepts, and budgets.

2. Organization: Recruiting athletes, coaches, and staff, and managing events.

3. Management: Leading teams and maintaining records.

4. Control: Ensuring smooth operations during competitions and other events.

5. Advertising: Running marketing campaigns and attracting sponsors.

Types of Sports Managers

Specializations in sports management include career development, sports tourism, facility management, equipment sales, and advertising. Managers may work full-time or on a contract basis, and the field is relevant in both amateur and professional sports.

Who Can Become a Sports Manager?

This career is ideal for sports enthusiasts with strong communication and decision-making skills. It suits people who can handle stress, work irregular hours, and adapt to unexpected challenges. Many athletes transition to this role after retiring, though being an athlete is not a requirement.

Key Skills and Personal Traits

To succeed, a sports manager needs skills in:

• Marketing and branding.

• Event organization.

• Personnel management.

• Time management and recruiting.

Personal qualities such as punctuality, stress resistance, multitasking, and leadership are essential.

Career Prospects and Training

Internships during university studies provide valuable experience and connections. Young specialists can gain experience through internships at sports clubs, organizing events, or working with fitness centers. Higher education in sports management is available at universities like the Russian Presidential Academy and Plekhanov Russian University of Economics. MBA programs are also an option for advanced business training.