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CRDB Secures 3.2 Billion TZS Agreement to Sponsor the Federation Cup with TFF

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Prince Jean

Apr 4, 2024

Tanzania Federation Cup

The tournament will henceforth be referred to as the CRBD Federation Cup. Photo: Tanzania Football Federation

The Tanzania Football Federation (TFF) has entered into a significant partnership with CRDB Bank, securing a sponsorship deal for the Federation Cup worth 3.2 billion TZS over three and a half years, post value-added tax. This new agreement positions CRDB Bank as the inaugural main sponsor for the prestigious tournament, transitioning from the previous naming rights held by Azam Media Limited, which will continue its involvement as a broadcasting sponsor.

The contract was formalized in Dar es Salaam at the CRDB headquarters, with TFF President Wallace Kairia and CRDB CEO Abdulmajid Nsekela officiating the signing. The Federation Cup, henceforth to be known as the CRDB Federation Cup, is the country's most prominent football competition, drawing participation from over 100 teams across various leagues including the Premier League, Championship League, First League, and Regional Champions League.

The Tanzania Football Federation (TFF) has entered into a three-and-a-half-year sponsorship agreement with CRDB Bank, valued at 3.2 billion TZS after value-added tax, for the Federation Cup. Photo: Tanzania Football Federation

CRDB Bank's sponsorship will commence from the Round of 16 stage of the current season's cup, providing a financial boost and enhancing the prestige of the tournament. The Federation Cup, which starts at the district level and progresses to the national level as per TFF's schedule, will see an increase in financial rewards for the participating teams.

During the contract signing, TFF President Wallace Karia reiterated the federation's commitment to honoring the terms of the agreement and emphasized the potential for football development through the CRDB Federation Cup. He expressed confidence that the clubs would recognize the value of the competition and contribute to its success and the sponsors' visibility.

Karia also highlighted the significant opportunity for the winning team of the CRDB Federation Cup to represent Tanzania in the CAF Confederation Cup, underlining the federation's ambition to foster football growth and club development on the continental stage.

The funds from the sponsorship will be allocated to participating clubs to cover expenses such as transport and accommodation, ensuring the smooth operation of the tournament. Karia also requested Nsekela to facilitate a site inspection of the Tanzanite Stadium in Babati, Manyara, by CRDB executives to determine suitable locations for advertising billboards.

The venue for the second semi-final of the CRDB Federation Cup remains undecided, with TFF open to proposals from regions that meet the specified criteria. The first semi-final is scheduled to take place at CCM Kirumba Stadium in Mwanza.

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