Asa Asika, Davido's Manager, Asserts That Having Multiple Big Artists on a Track is Not Typical of Afrobeats Style
Prince Jean
Apr 23, 2024
In a recent interview with the French news outlet Ventes Rap, Asa Asika, the long-time manager of Nigerian superstar Davido, shared insights into the distinct nature of collaborations within the Afrobeats genre compared to the Latin music scene. According to Asika, the collaboration trend in Latin music, where multiple high-profile artists frequently team up on a single track, contrasts sharply with the practices in the Nigerian music industry.
Highlighting the differences, Asika noted,
"In the Latin music industry, artists like Bad Bunny, J Balvin, and Ozuna might all appear on one record. This is partly because Spanish is the second most spoken language in America, so there's a strong push to leverage that audience. However, you'll rarely see a similar gathering on a single track in Afrobeats, such as Davido, Burna Boy, Wizkid, and Asake all together."
Despite the less frequent collaborations among Nigeria's top artists, Asika pointed out that significant partnerships do occur and have contributed to the growth and international reach of Afrobeats.
"There are significant collaborations, like Burna Boy and Wizkid, Davido and Kizz Daniel, and Davido and Olamide. Asake also features on Davido's album,"
Asika explained.
He further emphasized that while collaborations among Nigeria's biggest stars might not be as common as in the Latin industry, they play a crucial role in promoting and expanding the influence of Afrobeats globally. Asika's comments underline the unique cultural and strategic differences shaping how artists in different regions collaborate to boost their music's appeal and reach.
